John
W David
Marketing | Business Development | Sales
John
W David
Marketing | Business Development | Sales
The first thing you need to know is that Marketing is, after
Production and Logistics, the largest department in any business. In fact, even
certain design aspects of Production and promptness and safety of Logistics are
functions within the scope of Marketing in as much as they impact directly on
the client and on sales.
We often separate Business Development from Marketing in much
the same way we separate Sales from Marketing.
However, since Marketing is all about the one constant to which
the client identifies emotionally with the company: the message, Marketing and
those responsible for it in the board room is where everything and anything
to do with the client and whatever causes him / her to buy or not to buy, to
stay or not to stay, begins and ends.
Time, Effort, Money, Knowledge
In BizzBuddy
and in some of my speeches, I speak a lot about the four negotiables that
we all have in common.
Whether its about investment or investing, growing your business
online, or setting up a corner store, Time, Effort, Money, and Knowledge is what
is available to us all to get the job done.
Where money is short, time, effort, and knowledge must be in
ample supply. Similarly where time is short, effort must be intensified along
with a greater amount of money and definitely more knowledge.
The one first commonality to each and every instance of the
negotiables is knowledge.
While time, effort, and money can cover a lot of insufficiency
of knowledge, the added amount of this time, effort, and knowledge, can be both
wasted and opportunity lost. This is never a positive.
So, the first thing is always to start with knowledge even if
you have to buy some of it to get off to the right start while growing into it
yourself.
For example, our start online was severely stunted because we
felt that time, effort, and a bit of money would make up for our lack of
knowledge. It doesn't work that way. Knowledge is King.
Online we finally decided that Best is Best in much the same way
as GiGo: Garbage In; Garbage Out or, better, Best Quality in is Best Quality
Out.
So, our mentor was the late and great Corey Rudl and his Insiders
Secrets to Marketing Anything Online
While I, like most people, bought into the internet hype that
all you need to do is just a little time, effort, and money and you'll be an
internet success, the opportunity lost along with the tens of thousands of
dollars lost made it abundantly clear that Knowledge must always precede time,
effort, and money. And, the better the quality of the Knowledge, the better the
quality of the results.
Results are why you do anything!
Now, the Insiders
Secrets to Marketing Anything Online has been taken over by Corey's protégé
and someone I respect a lot, Derek Gehl who helped Corey build his empire.
So, for those trying to build an online empire, you start with
the right tool in your toolkit: Knowledge.
In the real world, there is nothing as comprehensive as the
training in the online world relative to cost and time. Online, you have the Insiders
Secrets to Marketing Anything Online for relatively low cost. In the
real world, its equivalent is an MBA costing tens of thousands of dollars.
I created BizzBuddy
came out of that need to help small business owners who I meet in my business
reviews of their companies and to help them in the broadest range of the thing
called growing a business.
Most small business owners are just not in the business of
understanding the business of business. Hence, while they are good at a
several things related to
what they are trained in their trade or profession to do, they do not know
enough about the business of business which includes business market
development, the real meaning and application of cost controls, cash flow,
sales, etc. That's where they bring me in. Thus,
also, BizzBuddy.
As to a good basic Knowledge of Marketing that they can use
immediately, the one quick and easy course that I like a lot and recommend on
each and every one of my business reviews for my clients after I leave is David Frey's Small
Business Marketing Bible.
The Small
Business Marketing Bible is as close as it gets to having me on staff in a
small business to get it going and making things happen without the high price
tag associated with marketing consultants. On the other hand, the cost of not
having and using the crucial knowledge cannot be made up in time, effort, and
money anymore in real life than on the internet.
This web site, the internetmarketing-proshop.com and
all its tips pages are all about the same mission of all our web sites:
Knowledge. Actually, free knowledge. The sites make their money on advertisers
who sponsor the pages.
Results are why you do anything
As we mentioned earlier, results are why you do anything. Better still,
dramatic positive results are why you do anything and everything.
But, to be a result, whatever it is that you produce must be identifiable,
definable, measurable, and timelinable. Otherwise, why do it?
If any one of those criteria to being a result is missing, it is merely a
wish attached to a vagary. I don't want to be brutal about this. But, anything
that deprives your focus of the intensity it needs to generate the results you
need to grow your business or any aspect of it has to be seriously challenged
and boiled down to those criteria set against specific desired objectives that
have to be met... within reasonable tolerances.
Traffic is King.
Better still, highest buying quality, free, organic traffic is King.
Online or in the real world, no traffic, nobody walking through your place of
business means simply no sales or not even the chance of a sale.
However, floor traffic or web site site views doesn't mean that everyone is
going to buy. In fact, in most, people don't buy or don't buy on the first, the
second, and often the third pass.
So, too things have to happen before you can make sales and then before you
make enough sales to earn a decent living.
1) You and everybody connected with your business have to seek ways,
each and every day, to get your business message positioned to be found by more
and more and more of the people you need.
Online, that could be typically three thousand to five thousand visitors a
day. In cases where, say, corner stores, see just a few hundred customers a day,
they are also open from seven in the morning till very late at night. That
challenges the aspect of 'decent living'. As much as these are
wonderful people, you want to go beyond that.
While there are at least twenty different ways for you to generate online
traffic, the question of quality comes in and renders most of those as useless.
And, of those that remain, most have been so abused that they need the crutches
of other, newer programs to keep them effective.
Traffic generation changes almost monthly. I kid you not.
2) You must work on fresh, unique, highest quality content both on the floor
of your real world business or on your web site to keep both the search engines
in the virtual world and your prospects in both worlds wanting to come in and to
come back first to make their purchase, then to come back, and then to spread
the word.
Online, it is not uncommon for a high traffic / high sales volume web site to
have upwards of between 2,000 and 10,000 fresh content, coded pages. Most such
webmasters will add anywhere from twenty to sixty of our own original, high
quality content pages monthly along with even more doorway pages along with
other legitimate techniques to drive highest quality, free, organic traffic to
their sites.
Same old same old in both worlds won't do it any more no matter how nice you
are.
3) Your message has to be seriously ramped up, harmonized, and
challenged at least weekly for conversion ratio.
Products don't make sales. The Message
does.
When someone lands on any of your pages or walks through your
store door, there is both a perception and an expectation about how what they
will find and how they will be treated.
While you want to stay within certain norms of efficiency, you
should also understand that oftentimes just small differences in both what and
how you present along with the proper sequential placement that allows your
prospect to move from Wow! to Now! will determine not just whether or not they
will buy but also whether or not they will come back, come back often, and come
back with a friend.
For most of the highest quality Knowledge based software, tools,
and courses we use and recommend, just return to the main
page.
I hope that helps.
TOP
Value John W David Products
Trade
Show Secrets
Trade Show Secrets
downloadable eBook is
all about one thing: Results.
Results are now and well into the future. In fact, from each and every and any
trade show, exhibition, or inhouse presentation, you should and must expect
sales before the show, during the show, after the show, and because of the show.
That's each and every show. So, you can see, I expect of us and of you to make
lots and lots of new customers, re-energize existing customers, and re-activate
old customers all of whom want to buy from you now and forever.
That's the tip of the iceberg if you follow my system and do as I do.
Making
the Perfect Sales Call
The problem with over 95% of sales courses and
sales training is that within just a few months, whatever positive was in them
is long forgotten.
Because Making the Perfect sales Call downloadable eBook is a series of structured, sequential
prompts that you use on each and every call, it cannot be forgotten.
What I have seen of both myself and my clients is their close ratios jump from
the usual 8% to 10% to upwards of 50% and some even more.
Besides the prompts are the proper and right way to approach, qualify, appoint,
question, cap, present, and close.
The right way is only the right way when the sequence exactly mirrors how and
why a prospect buys.
Making the Perfect Sales Call has the highest retention rate of any sales
training course anywhere.
John W David
Speaking Topics 1)
Accelerating Your Simple Savings into Massive Wealth. 1 hr
- Are You Tough Enough to be a Millionaire?
- The Secret Objective to Every Successful Investor.
- OPM. You Own a Gold Mine!
- Creating the Money You Need from the Money Your Have
- Three Congruent Financial Growth Strategies that will keep you rich. 2)
Making a good living on the Internet. 2 Hr
- Choosing the right product or service
- Attracting your primary audience - the search engines Traffic generation: Five
primary ways
- Creating the right buying atmosphere and sequence
- Creating the next step in the sales process.
3)
Secrets to Success in Small Business Development. 2 Hr
- Secret first rule of any small business owner
- Small Business Owner's Income
- Small Business Pricing
- Creating the right message
- Five steps necessary to market control 4) The Power of The
Message 1 Hr
No matter what you sell, no matter how great and totally indispensable
your product... even if it isn't any good at all, your success or failure starts
and mostly ends with both the message and how you use it to its
maximum.
How to construct the message. And, the real secrets to how to use the
message beyond anything you have ever heard or thought of before. 5)
Trade Show Secrets 1 Hr
I have a lot of fun doing this one. And, from the responses of our
audiences, they do too.
The idea is simple. When you do a trade show, exhibition, or inhouse event, you
are trying to accomplish something very good for yourself and your
business.
You can do a lot more. Many times more than you are doing right now. There are a
whole bunch of little secrets that when you know what they are and you use them:
Boom!
Remember what I said above: Results is why you do anything. Here's how to get
them
(If I am not doing a talk where you are, get the
eBook)
6)
POWER Networking 1 Hr
Imagine if all the sales you made were from referrals. Your costs would be
lower because you would be dealing with only pre-qualified prospects and
customers.
You would save a bundle in time, effort, and money currently wasted on useless
quotes and hope-for call backs most of which never happen.
I will show you how to make every networking breakfast, luncheon, or evening
happy hour a gold mine just by knowing what to do, what to say and not a word
more, and what your real goal is and how to get it at each and every event.
I do this at a lot of our events. And, our members are just amazed how easy
and effective it is. Make money and become far more effective through POWER
Networking
(If I'm not doing a talk where you are, get the eBook)
John's Ad Copy
Writing and Editing As a
business marketing development consultant, one of the things I notice the most
is the way most of us shoot ourselves in the foot with our mouths, our
presentation materials, the letters we write, and the flyers and other brochures
we send forth into the market. To
help you a bit, visit my "John's Sales
Letter Checklist". "The
message" is anything and everything and every word in
it is what the market sees, measures, and to which it will react
one way or another. The way we all want them to react is with immediate positive
enthusiasm and cash to our offering. Believe
it or not, not only the grammatical errors and spelling mistakes, but the
structure of the presentation of the message made and taken incorrectly
will kill a sale... or at least the chance to explain your position, your offer,
and how they will benefit... by responding now. And,
a good, strong, well presented message is the starting point... not the
end. There are secrets to the
message. Unfortunately, this web page is too small to into how powerfully it
can and should be used for maximum massive increase in sales... now and into the
future. Now, review my
checklist and look at your marketing materials, your sales people's sales
presentations, your elevator presentation, your follow-up letters, your web
site, and even the words spoken by your delivery drivers. It's all about the
message and how well you use it. This is very important and almost totally
overlooked.
Being a stickler for spelling, grammar,
and syntax (because: each such silly error negatively affects the impact of the
message ), I will professionally review your pages and make the necessary
corrections: $50/hr min 1 hr. payable through Paypal. If
you want me to create your pages or edit them creatively: $75/hr min 1 hr
payable through PayPal. * What you
will find, even in your own life, nothing takes just a few minutes. And, when
you are dealing with someone's livelihood, while you respect their budget, you
also know they have to get your best work. Makes sense?
Got a question or
need help with your online business? Just scream, yell, and holler.
John W David Web Sites
(Well. Some of them anyway)
Trade
Show Secrets
Trade Show Secrets
downloadable eBook is
all about one thing: Results.
Results are now and well into the future. In fact, from each and every and any
trade show, exhibition, or inhouse presentation, you should and must expect
sales before the show, during the show, after the show, and because of the show.
That's each and every show. So, you can see, I expect of us and of you to make
lots and lots of new customers, re-energize existing customers, and re-activate
old customers all of whom want to buy from you now and forever.
That's the tip of the iceberg if you follow my system and do as I do.
Making
the Perfect Sales Call
The problem with over 95% of sales courses and
sales training is that within just a few months, whatever positive was in them
is long forgotten.
Because Making the Perfect sales Call downloadable eBook is a series of structured, sequential
prompts that you use on each and every call, it cannot be forgotten.
What I have seen of both myself and my clients is their close ratios jump from
the usual 8% to 10% to upwards of 50% and some even more.
Besides the prompts are the proper and right way to approach, qualify, appoint,
question, cap, present, and close.
The right way is only the right way when the sequence exactly mirrors how and
why a prospect buys.
Making the Perfect Sales Call has the highest retention rate of any sales
training course anywhere. Your
Business Buddy (BizzBuddy.com)
BizzBuddy is a work in progress. I began
BizzBuddy to be a free help site for small business owners, initially my
clients, to help them deal
with the difficulties associated with starting up,. growing, or trying to
salvage their small businesses.
Each and every day I add a piece, a quick tip, to this large puzzle. As I remember an episode
in either my own turnarounds or those I have been asked to review, I enter it as
a tip or tutorial for my readers in BizzBuddy.
The site pays for itself, like all our sites, through our readers visiting our page sponsors.
Lantern
of Knowledge
The lantern is a fun site full of
information in much the same format as a practical encyclopedia of general
knowledge on currently over twenty items with over 100 more in
production. Medical
Breakthroughs Online
This is a John David site hosted by Jerry Black
and deals with major illnesses, diseases, and medical conditions mainly in a
holistic manner. As the name suggests, most of what our readers find are
breakthroughs. Another vital section is health tips dealing with just the daily
bumps that occur in all our daily lives. ProShop
(Where you are now)
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